As lifespans continue to increase and modern medicine keeps advancing, pharmaceutical companies will continue to increase their over the counter and prescription offerings to benefit the public. But while these medications can play an immensely important part in our overall well-being, it’s important to remember that each one comes with its own set of risks, side effects, warnings, and intentions for use. Now, more than ever, pharmaceutical companies need to provide adequate information in order to promote consumer safety. And one of the main ways to provide that necessary information is through pharmaceutical labelling.
Although you have many options for label design for pharmaceutical products, one of the most effective types of custom commercial labels are those that allow for extended content. Let’s take a closer look at extended content booklet labels and why they’re so in-demand for the pharmaceutical industry.
Also known as extended content or booklet labels, expanded content labels (or ECL) allow the consumer to open up the label to reveal additional information. They may be peeled open and may even be resealable. In some cases, they may have multiple pages of extra information. Sometimes, illustrations are included. These labels can be printed in several different colours and may come in different styles to address your needs.
There are several reasons why booklet labels make sense for pharmaceutical products, in particular. For one thing, medications are subject to a number of regulations, which must be reflected in their packaging and labelling. In order to be compliant with these requirements, manufacturers often have to include a substantial amount of text. This can be problematic when you’re dealing with limited real estate on pill bottles or small packages. Rather than take up valuable space, many manufacturers will opt to include extra information on these kinds of labels. Although all necessary data, warnings, and instructions will be included where mandated, having an additional spot for other information can promote consumer trust and safety.
Pharmaceutical companies may also need to explore extended content labels when they need to list information in multiple languages. Whether there is multi-language clinical study data to share or you need to consolidate the labelling process for multiple languages included, booklet labels can allow you to fit in everything you need and serve all customers while maintaining an uncluttered packaging experience.
This can also eliminate the need for extraneous product inserts that can easily be lost and that often translate to added costs. That means that both the consumer and the manufacturer will benefit from this type of label. Although not every pharmaceutical label will be of the booklet variety, these labels are starting to become more prevalent — and for good reason. To learn more about how extended content labels can improve your packaging process, ensure compliance, and increase customer satisfaction, please contact us today.
